Client: Converse
Creative Idea: In challenging times
people in big cities tend to find inspiration in everyday things they use as
consumers of favorite brands. Once they find one, they can find emotional
relief and support within it to get easier to the moment where they will again
regain their happiness.
Execution: In a short movie TV ad, I
present the character of a writer who to go through life obstacles, turns to
her favorite shoe brand, Converse. She tells her story and a monologue she has
is at the same time a conversation with a viewer. In the end, she says that the
very presence of her favorite brand was necessary for overcoming obstacles,
taking her to a better point of her life.
Claim: Converse'ation Style
Produced in August 2020. Never published in official media. Only as a demo of my ideas for my copy portfolio.
https://vimeo.com/453179048?fbclid=IwAR2ccQVXTCpuTcSsjOYdhGuwZ5GBUOafEsLoN0nmRDLfUZv9KSA-fljhllQ
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